Some creators unveil their collections even before the seasons have started, blowing up the markers of the classic calendar. Today, major fashion houses are teaming up with street-born brands, while young labels are making their mark, propelled by the virality of social media. Trends circulate at a crazy speed, and newness almost immediately infiltrates wardrobes.
The boundary between haute couture and ready-to-wear is fading, redistributing the codes and transforming expectations. In this new landscape, every detail takes on decisive value to assert an identity and stay in tune with the times.
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What are the fashion trends shaping the season?
Right now, the autumn-winter season stands out with an unexpected combination of minimalism, bold choices, and a heightened awareness of ethical issues. Auralee, the Japanese brand founded by Ryota Iwai, is living proof: flawless cuts, carefully chosen materials, and a discretion that never sacrifices sustainability. Here, ethics is not an empty word, but a tangible commitment.
On the opposite end, Julie Kegels injects a touch of madness. Since 2024, her ready-to-wear line has shaken up conventions and reinvented femininity with bursts of color, generous volumes, and whimsy. Meryll Rogge, for her part, offers a wardrobe that combines vibrant colors, reimagined proportions, and a resolutely functional approach. A former Marc Jacobs alum, the Belgian designer has received multiple accolades while remaining true to uncompromising inventiveness.
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The label Ashlyn, founded by Ashlynn Park, introduces a conceptual dimension with its airy pieces, surgical precision cuts, and a zero-waste approach that has become a benchmark for those passionate about thoughtful fashion. On the men’s side, Aubero, created by Jules Louie in 2022, draws inspiration from desert hues and minimalism to design a utilitarian wardrobe that is understated and connected to nature.
The fashion section on Le Grand Format dissects these trends, offering professionals a nuanced reading of the evolutions and signals transforming fashion. It explores patterns, colors, influences, and stylistic directions, revealing a quest for meaning and authenticity that runs throughout the season.
Inspiring creators: how new voices are reinventing fashion today
The new generation does not merely revisit the past: it questions it, subverts it, transcends it. Ryota Iwai, the leading figure of Auralee, imposes his minimalism with rare rigor: carefully selected materials, sharp lines, and a vision of clothing driven by genuine convictions. Julie Kegels, who arrived on the scene in 2024, prefers to play with irony and impertinence; she reinvents genres and offers ready-to-wear where femininity is redefined outside the beaten path.
The plurality of backgrounds enriches the current landscape. Meryll Rogge, a multiple award winner, imagines pieces where color flirts with functionality, and where volume takes unexpected liberties. At Ashlynn Park, reflection is expressed through geometrically constructed garments, pushing the zero-waste concept to its limits and multiplying artistic collaborations, such as with Claire Watson or Cristina Grajales. After a stint at Yohji Yamamoto, she asserts a conceptual approach that stands in stark contrast to industry norms.
Jules Louie, founder of Aubero, offers a masculine interpretation of minimalism, drawing from the simplicity of natural elements and the palette of desert landscapes. These new figures share a common desire to challenge standards, redefine luxury, and make clothing a manifesto. On the runways, in studios, or through social media, they are shifting the lines and imposing a committed vision of contemporary creation.
Practical tips for adopting current styles and asserting your personality
Building a wardrobe that reflects you: inspirations and informed choices
Here’s how to embrace current influences to create a style that resembles you:
- Ethical minimalism: take inspiration from Auralee and focus on a streamlined wardrobe. Favor natural materials, impeccable cuts, and a palette of neutral tones for a look that transcends trends without aging.
- Bold whimsy: adopt the spirit of Julie Kegels by playing with layering, color, and unexpected accessories. Dare to mix and match, subvert the codes, and let your creativity shine.
- Defined cuts and bright colors: in the manner of Meryll Rogge, choose functional pieces with generous volumes and bold colors. Create dynamic silhouettes designed to move and accompany daily life without sacrificing your uniqueness.
- Geometric construction: draw from Ashlyn’s universe to select garments with marked lines and carefully considered details. Seek precision, unexpected elements, and a perfect drape.
- Masculine minimalism: follow Aubero’s example by opting for utilitarian pieces in understated tones, inspired by natural landscapes. Every element has its place; nothing is superfluous.
Style is not just about following current fashion trends. It emerges in the silent dialogue between your own history and the energy of the creators setting the tone for the season. Current collections open a range of possible expressions: from rigorous minimalism to vibrant exuberance, fashion reveals, shapes, and asserts individuality. Wear your choices like a signature, and let your silhouette tell what words sometimes dare not say.